![]() (2) Increase app adoption by creating a campaign directing users to a mobile web landing page that displays multiple CTA buttons, each of which redirects users to different app stores and ultimately the app. (1) Drive app growth by setting up a web-to-app journey that begins with a mobile web banner that captures and reports the sources of incoming traffic, and then redirects users to the right app store, followed by the relevant in-app content. The links direct new iOS users to the App Store and new Android users to the Play Store, and then they are redirected to the contextual content in the app presented by the influencer in their clip. (2) Drive app growth via a campaign with paid influencers who embed a link in their YouTube clip description. ![]() (1) Increase app engagement for existing users by sending an email with a link that sends users directly to a product page in your app. Things you can do with a deep linking engine ![]() Ultimately, these types of delightful journeys will generate a notable business impact, from boosting retention, to lifting conversions, and improving LTV. If you discover that you’ve already downloaded a fake app, all is not lost. In a few steps, you can remove the app from your iPhone.Crafting customized journeys for different users on the fly is what enables deep linking engines to create customer experiences that are contextual and personalized. ![]() These scenarios both indicate that the company may have paid for the reviews or had employees post fake app reviews. You may also find the same review posted verbatim by more than one person. ![]() For this reason, it's always best to start by glancing at the reviews section at the top of an app's App Store page, then scroll down to read the reviews in more detail lower on the page. If you read multiple fake reviews of one app, you’ll notice the same spelling and grammar mistakes show up again and again in multiple reviews. On the other hand, it’s also important to be aware of an app with what seems to be like too many positive reviews or a perfect five-star rating but not very many reviews because this might indicate fake reviews. ![]()
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